论文标题

风险理论和“绩效付费”业务模式的定价

Risk Theory and Pricing of "Pay-for-Performance" Business Models

论文作者

Knecktys, Roger, Bette, Henrik, Kiesel, Rüdiger, Guhr, Thomas

论文摘要

作为数字化和行业4.0的技术趋势启动了对新业务模型的不断增长的需求。大多数模型都需要卖方和买方之间运营和财务风险的根本转变。因此,一个关键问题是如何包括额外的风险定价和对冲。在本文中,我们为基于创新绩效的业务模型的风险理论提出了一种新方法,将其视为“绩效付费”或“产品作为服务”。提出了一种新的模型和计算方法。它包含财务价格波动旁边,还可以操作产品的失败行为。我们将模型应用于典型的工业应用,并模拟不同成本分布的定价依赖性。

Technology trends as digitalization and Industry 4.0 initiate a growing demand for new business models. Most of this models requires a fundamental shift of operational and financial risks between seller and buyer. A key question is therefore how to include additional risk pricing and hedging. In this paper we propose a new approach for a risk theory of innovative performance based business models as "Pay-for-Performance" or "Product as a Service". A new model and calculation method for determination the risk premium is presented. It contains beside financial price fluctuations also operational failure behaviour of products. We apply the model for a typical industrial application and simulate the pricing dependency for different cost distributions.

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