论文标题
数据驱动创新：了解未来研究的方向
Data-driven Innovation: Understanding the Direction for Future Research
论文作者
论文摘要
在当代信息时代，组织已经意识到数据对创新的重要性，从而获得了竞争优势。结果，公司更专注于了解实现数据驱动创新（DDI）的潜力。研究人员也专注于在更广泛的范围内检查这种新型现象。在这项研究中，我们对文献进行了系统的全面综述，以了解DDI现象。这项研究的结果使学者们在确定当前知识体系的差距以及从业者中，以改善其数据策略以增强和发展创新能力。
In the contemporary age of information, organisations have realised the importance of data to innovate and thereby attain a competitive advantage. As a result, firms are more focused on understanding the potential to achieve data-driven innovation (DDI). Researchers too have focused on examining this novel phenomenon in a broader scope. In this study, we conducted a systematic and comprehensive review of the literature to understand the DDI phenomenon. The findings of this study benefit scholars in determining the gaps in the current body of knowledge as well as for practitioners to improve their data strategy to enhance and develop innovation capabilities.
