论文标题
温暖辉煌对采用技术的用户行为意图的影响：扩展UTAUT2模型
The Effect of Warm-Glow on User Behavioral Intention to Adopt Technology: Extending the UTAUT2 Model
论文作者
论文摘要
在这项研究中，我们通过纳入温暖的glow现象来阐明其对采用技术采用的用户决定的影响，从而增强了统一的技术接受和使用理论（UTAUT2）。我们介绍了两个旨在捕获温暖光的外部和内部方面的其他结构，从而创建了我们所说的UTAUT2 + WG模型。为了评估我们的模型的有效性，我们进行了一项实验研究，其中介绍了参与者的场景，描述了一种假设技术，旨在引起温暖的气味。使用部分最小二乘法，我们分析了收集的数据以评估我们的扩展模型。我们的发现表明，温暖的绿色显着影响用户行为，内部方面的影响最大，其次是享乐动机，预期性能，最后是温暖 - 奖的外部方面。我们通过讨论我们的研究的含义，承认其局限性以及为未来探索的指示提出结论。
In this study, we enhance the Unified Theory of Acceptance and Use of Technology (UTAUT2) by incorporating the warm-glow phenomenon to clarify its impact on user decisions regarding the adoption of technology. We introduce two additional constructs aimed at capturing both the external and internal aspects of warm-glow, thus creating what we refer to as the UTAUT2 + WG model. To evaluate the effectiveness of our model, we conducted an experimental study in which participants were presented with a scenario describing a hypothetical technology designed to evoke warm-glow sensations. Using the partial least squares method, we analyzed the collected data to assess our expanded model. Our findings indicate that warm-glow significantly influences user behavior, with the internal aspect having the strongest influence, followed by hedonic motivation, performance expectancy, and finally the external aspect of warm-glow. We conclude by discussing the implications of our research, acknowledging its limitations, and suggesting directions for future exploration.
