论文标题
这些交易不会持续！电子商务平台中产品徽章分配中的寿命，统一性和偏见
These Deals Won't Last! Longevity, Uniformity and Bias in Product Badge Assignment in E-Commerce Platforms
论文作者
论文摘要
产品徽章在电子商务平台中无处不在，充当有效的心理触发因素，可以推动客户购买特定产品，增加收入。但是，据我们所知，没有试图系统地研究这些徽章及其几个特质 - 我们打算在当前工作中缩小这一差距。具体来说，我们尝试回答以下问题：产品在给定平台上保留徽章多长时间？如果产品在不同的平台上出售，那么它会收到类似的徽章吗？在价格，客户评级等方面，收到徽章的产品与不在45天内从多个电子商务平台收集纵向数据的产品有何不同，并发现大多数徽章是短暂的，但有几个永久性的徽章任务，而徽章也表示表示徽章或稀缺性或稀缺性。此外，目前尚不清楚徽章作业是如何完成的，我们发现证据表明，与质量较低的产品相比，徽章上有高评分的产品缺少。我们的工作要求在徽章分配过程中提高透明度，以告知客户，并减少卖方依赖其收入平台的不满。
Product badges are ubiquitous in e-commerce platforms, acting as effective psychological triggers to nudge customers to buy specific products, boosting revenues. However, to the best of our knowledge, there has been no attempt to systematically study these badges and their several idiosyncrasies - we intend to close this gap in our current work. Specifically, we try to answer questions such as: How long does a product retain a badge on a given platform? If a product is sold on different platforms, then does it receive similar badges? How do the products that receive badges differ from those which do not, in terms of price, customer rating, etc. We collect longitudinal data from several e-commerce platforms over 45 days, and find that although most of the badges are short-lived, there are several permanent badge assignments and that too for badges meant to denote urgency or scarcity. Furthermore, it is unclear how the badge assignments are done, and we find evidence that highly-rated products are missing out on badges compared to lower quality ones. Our work calls for greater transparency in the badge assignment process to inform customers, as well as to reduce dissatisfaction among the sellers dependent on the platforms for their revenues.
