论文标题

在线客户评论可以帮助设计更多的可持续产品吗?关于亚马逊气候誓约友好产品的初步研究

Can Online Customer Reviews Help Design More Sustainable Products? A Preliminary Study on Amazon Climate Pledge Friendly Products

论文作者

Saidani, Michael, Kim, Harrison, Ayadhi, Nawres, Yannou, Bernard

论文摘要

在线产品评论是产品开发人员改善其产品设计的宝贵资源。但是,客户反馈以提高产品可持续性绩效的潜在价值仍有待利用。本文调查和分析了亚马逊产品评论,以对以下问题启用新的启示:``可以从在线产品评论中识别或解释哪些可持续的设计见解?”。为此,收集,手动注释,分析和解释的三个产品类别(笔记本电脑,打印机,电缆)的前100个评论均匀分布。对于每个产品类别,比较了两种类似产品(一种具有环境认证和一个标准版本)的评论,并结合使用可持续设计解决方案。总体而言,对于所考虑的六种产品,直接或间接提到的评论中有12%至20%可以利用可利用的方面或属性来从可持续性的角度提高这些产品的设计。并讨论了可以从产品评论中引起的可持续设计线索的具体示例。因此,这项贡献为未来的工作提供了基准,愿意自动化此过程,从而从在线产品评论中获得进一步的见解。值得注意的是,将机器学习工具的部署和使用自然语言处理技术的使用作为有前途的未来研究线。

Online product reviews are a valuable resource for product developers to improve the design of their products. Yet, the potential value of customer feedback to improve the sustainability performance of products is still to be exploited. The present paper investigates and analyzes Amazon product reviews to bring new light on the following question: ``What sustainable design insights can be identified or interpreted from online product reviews?''. To do so, the top 100 reviews, evenly distributed by star ratings, for three product categories (laptop, printer, cable) are collected, manually annotated, analyzed and interpreted. For each product category, the reviews of two similar products (one with environmental certification and one standard version) are compared and combined to come up with sustainable design solutions. In all, for the six products considered, between 12% and 20% of the reviews mentioned directly or indirectly aspects or attributes that could be exploited to improve the design of these products from a sustainability perspective. Concrete examples of sustainable design leads that could be elicited from product reviews are given and discussed. As such, this contribution provides a baseline for future work willing to automate this process to gain further insights from online product reviews. Notably, the deployment of machine learning tools and the use of natural language processing techniques to do so are discussed as promising lines for future research.

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