论文标题

其他台词:通过与陌生人交换YouTube建议来促进内容发现和反思

OtherTube: Facilitating Content Discovery and Reflection by Exchanging YouTube Recommendations with Strangers

论文作者

Bhuiyan, Md Momen, Isaza, Carlos Augusto Bautista, Mitra, Tanushree, Lee, Sang Won

论文摘要

为了促进参与度,建议在YouTube等平台上推荐算法,越来越多地个性化用户的供稿,限制了用户对各种内容的曝光,并剥夺了与他人相比反思其兴趣的机会。在这项工作中,我们调查了与陌生人交流建议如何帮助用户发现新内容并进行反思。我们通过开发其他台词来测试这个想法 - YouTube的浏览器扩展程序显示陌生人的个性化YouTube建议。其他台词允许用户(i)创建一个匿名配置文件以进行社交比较,(ii)与他人分享他们的推荐视频,以及(iii)浏览陌生人的YouTube建议。我们进行了为期10天的用户研究(n = 41),然后进行了研究后访谈(n = 11)。我们的结果表明,用户通过查看其他管道建议发现并开发了新的兴趣。我们确定了影响交流建议的互动和参与的用户和内容特征;例如,年轻用户与其他台词进行了更多的互动,而某些内容的感知无关紧要,使用户不愿观看某些视频。用户对自己的利益以及他人的兴趣反映,认识到相似之处和差异。我们的工作显示了设计的希望,以利用与陌生人交换个性化建议。

To promote engagement, recommendation algorithms on platforms like YouTube increasingly personalize users' feeds, limiting users' exposure to diverse content and depriving them of opportunities to reflect on their interests compared to others'. In this work, we investigate how exchanging recommendations with strangers can help users discover new content and reflect. We tested this idea by developing OtherTube -- a browser extension for YouTube that displays strangers' personalized YouTube recommendations. OtherTube allows users to (i) create an anonymized profile for social comparison, (ii) share their recommended videos with others, and (iii) browse strangers' YouTube recommendations. We conducted a 10-day-long user study (n=41) followed by a post-study interview (n=11). Our results reveal that users discovered and developed new interests from seeing OtherTube recommendations. We identified user and content characteristics that affect interaction and engagement with exchanged recommendations; for example, younger users interacted more with OtherTube, while the perceived irrelevance of some content discouraged users from watching certain videos. Users reflected on their interests as well as others', recognizing similarities and differences. Our work shows promise for designs leveraging the exchange of personalized recommendations with strangers.

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