论文标题
预测与互联网研究机构的Facebook和Instagram广告系列的参与，围绕2016年美国总统大选
Predicting Engagement with the Internet Research Agency's Facebook and Instagram Campaigns around the 2016 U.S. Presidential Election
论文作者
论文摘要
俄罗斯互联网研究局（IRA）在2016年美国总统大选中的在线干预运动代表了数字时代民主选举轨迹的一个转折点。在2020年美国总统大选之前，我们可以了解IRA如何吸引美国观众？我们对2016年大选围绕Facebook和Instagram上的IRA内容特征与用户参与之间的关系进行了深入的分析。我们发现，针对右翼和非黑色边缘化团体的内容与Facebook和Instagram上的参与性具有最强的积极联系，这与IRA广告系列在Twitter上的调查结果以及媒体上的一些先前评论相反。更高的参与度与2015 - 2017年后期发布有关，并且在两个平台上使用较少的文本，使用负面措辞，而不包括Facebook上的链接，并且在Instagram上使用较少的主题标签。与大多数参与度相关的子审计和亚问题在整个平台之间有所不同。
The Russian Internet Research Agency's (IRA) online interference campaign in the 2016 U.S. presidential election represents a turning point in the trajectory of democratic elections in the digital age. What can we learn about how the IRA engages U.S. audiences, ahead of the 2020 U.S. presidential election? We provide the first in-depth analysis of the relationships between IRA content characteristics and user engagement on Facebook and Instagram around the 2016 election. We find that content targeting right-wing and non-Black marginalised groups had the strongest positive association with engagement on both Facebook and Instagram, in contrast to findings from the IRA campaign on Twitter and to some previous commentary in the media. Higher engagement was associated with posting later in the 2015-2017 period and using less text on both platforms, using negative wording and not including links on Facebook, and using fewer hashtags on Instagram. The sub-audiences and sub-issues associated with most engagement differed across the platforms.
