论文标题
如何劫持Twitter：德国政治极右翼的在线两极分化策略
How to Hijack Twitter: Online Polarisation Strategies of Germany's Political Far-Right
论文作者
论文摘要
通过网络方法，我们研究了德国极右翼政党替代方案FürDeutschland（AFD）的案例及其潜在地使用“劫机”策略。我们的发现表明，右翼政客（及其支持者/转发者）不仅通过使用自己的党派主题标签，而且通过“掩盖”其他知名当事方的政党主题标签来积极地有效地使话语两极化。结果强调了在线和选举中了解右翼政党成功的必要性，这并不完全是由于外部影响（例如移民）的结果，而是其数字政治交流策略的直接结果。
With a network approach, we examine the case of the German far-right party Alternative für Deutschland (AfD) and their potential use of a "hashjacking" strategy. Our findings suggest that right-wing politicians (and their supporters/retweeters) actively and effectively polarise the discourse not just by using their own party hashtags, but also by "hashjacking" the political party hashtags of other established parties. The results underline the necessity to understand the success of right-wing parties, online and in elections, not entirely as a result of external effects (e.g. migration), but as a direct consequence of their digital political communication strategy.
