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The Weak Gravity Conjecture (WGC) is usually formulated in terms of the stability of extremal black-holes or in terms of long distance Coulomb/Newton potentials. However one can think of other physical processes to compare the relative strength of gravity versus other forces. We argue for an alternative formulation in terms of particle pair production at threshold or, equivalently, pair annihilation at rest. Imposing that the production rate by any force mediator (photon or scalar) of pairs of charged particles be larger or equal to graviton production, we recover known conditions for the $U(1)$ WGC and its extensions. Unlike other formulations though, threshold pair production is sensitive to short range couplings present in scalar interactions and gives rise to a Scalar WGC. Application to moduli scalars gives rise to specific conditions on the trilinear and quartic couplings which involve first and second derivatives of the WGC particle mass with respect to the moduli. Some extremal solutions to these equations correspond to massive states behaving like BPS, KK and winding states which feature duality invariance and are in agreement with the Swampland distance conjecture. Conditions for $N=2$ BPS states saturate our bounds and we discuss specific examples of BPS states which become massless at large Kahler moduli in Type IIA N=2, D=4 CY and orbifold compactifications. We study possible implications for potentials depending on moduli only through WGC massive states. For some simple classes of potentials one recovers constraints somewhat similar but not equivalent to a Swampland dS conjecture.