论文标题
Alicoco：阿里巴巴电子商务认知概念网
AliCoCo: Alibaba E-commerce Cognitive Concept Net
论文作者
论文摘要
电子商务平台的最终目标之一是满足客户的各种购物需求。许多努力致力于在电子商务中创建分类学或本体学朝着这一目标。但是，电子商务中的用户需求仍未得到很好的定义，并且现有的本体学都没有足够的深度和广度来理解通用用户需求。介于两者之间的语义差距可以防止购物体验变得更加聪明。在本文中，我们建议构建一个名为“ Alicoco”的大规模电子商务认知概念网，该概念是在世界上最大的中国电子商务平台阿里巴巴实行的。我们正式定义了电子商务中的用户需求，然后将其概念化为网络中的节点。我们介绍了Alicoco如何半自动构建以及其成功，持续和潜在的电子商务应用程序的详细信息。
One of the ultimate goals of e-commerce platforms is to satisfy various shopping needs for their customers. Much efforts are devoted to creating taxonomies or ontologies in e-commerce towards this goal. However, user needs in e-commerce are still not well defined, and none of the existing ontologies has the enough depth and breadth for universal user needs understanding. The semantic gap in-between prevents shopping experience from being more intelligent. In this paper, we propose to construct a large-scale e-commerce cognitive concept net named "AliCoCo", which is practiced in Alibaba, the largest Chinese e-commerce platform in the world. We formally define user needs in e-commerce, then conceptualize them as nodes in the net. We present details on how AliCoCo is constructed semi-automatically and its successful, ongoing and potential applications in e-commerce.
