论文标题
深入探究：在线政治广告，价和欧洲选举竞选活动
A Dip Into a Deep Well: Online Political Advertisements, Valence, and European Electoral Campaigning
论文作者
论文摘要
在线政治广告已成为全球选举竞选活动的重要因素。同时，诸如虚假信息和操纵之类的概念已成为全球关注点。尽管这些概念不同于在线政治广告和数据驱动的选举竞选活动，但它们倾向于具有与价，内在吸引力或信息的厌恶性相关的类似特征。鉴于此背景，该论文使用从Google透明度报告中收集的数据集研究了在线政治广告。该考试构成了2019年中期在欧洲的情况，尤其是包括欧洲议会选举。根据基于对通过Google广告机制展示的文本广告的情感分析的结果，（i）（i）大多数政治广告都表达了积极的情感，尽管这些情感在（II）欧洲国家以及（iii）欧洲政党之间差异很大。除这些结果外，本文还及时讨论了有关数据驱动的选举竞选及其与政治和民主的关系。
Online political advertisements have become an important element in electoral campaigning throughout the world. At the same time, concepts such as disinformation and manipulation have emerged as a global concern. Although these concepts are distinct from online political ads and data-driven electoral campaigning, they tend to share a similar trait related to valence, the intrinsic attractiveness or averseness of a message. Given this background, the paper examines online political ads by using a dataset collected from Google's transparency reports. The examination is framed to the mid-2019 situation in Europe, including the European Parliament elections in particular. According to the results based on sentiment analysis of the textual ads displayed via Google's advertisement machinery, (i) most of the political ads have expressed positive sentiments, although these vary greatly between (ii) European countries as well as across (iii) European political parties. In addition to these results, the paper contributes to the timely discussion about data-driven electoral campaigning and its relation to politics and democracy.
